:root {
  --ink: #18211f;
  --paper: #f4f1e9;
  --paper-bright: #fffdf7;
  --signal: #e54b35;
  --signal-dark: #bb3524;
  --yellow: #f1bc3c;
  --green: #0b6c60;
  --green-light: #b9d9cc;
  --line: rgba(24, 33, 31, 0.18);
  --muted: #5d6662;
  --white: #ffffff;
  --header-height: 78px;
  --page-pad: clamp(1.25rem, 4vw, 4.5rem);
  --content-width: 1440px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--ink);
  font-family: 'Public Sans', sans-serif;
  font-size: 16px;
  line-height: 1.6;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button {
  font: inherit;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: 'Barlow Condensed', sans-serif;
  letter-spacing: 0;
  line-height: 0.92;
}

h2 {
  margin-bottom: 0;
  font-size: clamp(3.25rem, 7vw, 7rem);
  font-weight: 700;
  text-transform: uppercase;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.75rem 1rem;
  background: var(--ink);
  color: var(--white);
  transform: translateY(-150%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: fixed;
  z-index: 100;
  top: 0;
  left: 0;
  display: flex;
  width: 100%;
  height: var(--header-height);
  align-items: center;
  justify-content: space-between;
  padding: 0 var(--page-pad);
  border-bottom: 1px solid transparent;
  transition:
    background-color 180ms ease,
    border-color 180ms ease;
}

.site-header.is-scrolled {
  border-color: var(--line);
  background: rgba(244, 241, 233, 0.96);
  backdrop-filter: blur(12px);
}

.brand {
  position: relative;
  z-index: 102;
  display: inline-flex;
  align-items: center;
}

.brand-logo {
  width: 3.4rem;
  height: 3.4rem;
  object-fit: contain;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(1.25rem, 2.5vw, 2.75rem);
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
}

.site-nav a:not(.nav-cta) {
  position: relative;
  padding: 0.75rem 0;
}

.site-nav a:not(.nav-cta)::after {
  position: absolute;
  right: 0;
  bottom: 0.4rem;
  left: 0;
  height: 2px;
  background: var(--signal);
  content: '';
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.site-nav a:hover::after,
.site-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav-cta {
  padding: 0.75rem 1.1rem;
  border: 1px solid var(--ink);
  transition:
    background-color 180ms ease,
    color 180ms ease;
}

.nav-cta:hover,
.nav-cta:focus-visible {
  background: var(--ink);
  color: var(--white);
}

.menu-toggle {
  position: relative;
  z-index: 102;
  display: none;
  width: 2.75rem;
  height: 2.75rem;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--ink);
  border-radius: 0;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
}

.menu-toggle svg {
  width: 1.25rem;
  height: 1.25rem;
}

.hero {
  position: relative;
  display: grid;
  min-height: min(900px, 94vh);
  grid-template-columns: minmax(0, 1.05fr) minmax(320px, 0.95fr);
  align-items: center;
  padding: calc(var(--header-height) + 3.5rem) var(--page-pad) 6rem;
  overflow: hidden;
  border-bottom: 1px solid var(--line);
  background-color: var(--paper);
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 96px 96px;
}

.hero::before {
  position: absolute;
  top: 0;
  right: 9%;
  width: 20%;
  height: 72%;
  background: var(--yellow);
  content: '';
  opacity: 0.9;
}

.hero-content {
  position: relative;
  z-index: 2;
  width: min(700px, 100%);
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  margin-bottom: 1.35rem;
  color: var(--green);
  font-size: 0.73rem;
  font-weight: 700;
  text-transform: uppercase;
}

.eyebrow > span {
  width: 2.5rem;
  height: 3px;
  background: currentColor;
}

.hero h1 {
  margin-bottom: 1.1rem;
  color: var(--ink);
  font-size: clamp(6rem, 13vw, 13rem);
  font-weight: 800;
  text-transform: uppercase;
}

.hero-lead {
  width: min(620px, 100%);
  margin-bottom: 1rem;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: clamp(1.8rem, 3.5vw, 3.2rem);
  font-weight: 600;
  line-height: 1.05;
  text-transform: uppercase;
}

.hero-copy {
  width: min(540px, 100%);
  margin-bottom: 2rem;
  color: var(--muted);
  font-size: clamp(1rem, 1.5vw, 1.15rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1.4rem;
}

.button {
  display: inline-flex;
  min-height: 3.5rem;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  padding: 0.9rem 1.25rem;
  border: 1px solid transparent;
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  transition:
    background-color 180ms ease,
    color 180ms ease,
    transform 180ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button svg,
.text-link svg {
  width: 1.1rem;
  height: 1.1rem;
}

.button-primary {
  background: var(--signal);
  color: var(--white);
}

.button-primary:hover,
.button-primary:focus-visible {
  background: var(--signal-dark);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.75rem 0;
  border-bottom: 1px solid var(--ink);
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
}

.hero-art {
  position: absolute;
  z-index: 1;
  right: -3%;
  bottom: 0;
  width: min(54vw, 820px);
  pointer-events: none;
}

.hero-art img {
  width: 100%;
  max-height: 74vh;
  object-fit: contain;
  object-position: right bottom;
  filter: drop-shadow(0 1.2rem 1.5rem rgba(24, 33, 31, 0.12));
}

.hero-proof {
  position: absolute;
  z-index: 3;
  right: var(--page-pad);
  bottom: 2rem;
  display: grid;
  width: 11rem;
  min-height: 7rem;
  align-content: center;
  padding: 1rem;
  background: var(--green);
  color: var(--white);
}

.hero-proof strong {
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 2.4rem;
  line-height: 1;
}

.hero-proof span {
  font-size: 0.75rem;
  line-height: 1.4;
}

.section {
  width: 100%;
  padding: clamp(5rem, 10vw, 10rem) var(--page-pad);
}

.section > * {
  max-width: var(--content-width);
  margin-right: auto;
  margin-left: auto;
}

.section-heading {
  margin-bottom: clamp(3rem, 7vw, 6rem);
}

.audiences {
  background: var(--paper-bright);
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.audience-panel {
  min-height: 34rem;
  padding: clamp(2rem, 5vw, 5rem);
  border: 1px solid var(--line);
  background: var(--yellow);
}

.audience-panel-dark {
  border-color: var(--ink);
  background: var(--ink);
  color: var(--white);
}

.panel-number {
  margin-bottom: clamp(4rem, 9vw, 9rem);
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
}

.audience-panel h3 {
  max-width: 10ch;
  margin-bottom: 1.5rem;
  font-size: clamp(2.7rem, 5vw, 5rem);
  font-weight: 700;
  text-transform: uppercase;
}

.audience-panel > p:not(.panel-number) {
  max-width: 38rem;
  color: rgba(24, 33, 31, 0.74);
}

.audience-panel-dark > p:not(.panel-number) {
  color: rgba(255, 255, 255, 0.72);
}

.check-list {
  display: grid;
  gap: 0.75rem;
  padding: 1.5rem 0 0;
  margin: 2rem 0 0;
  border-top: 1px solid currentColor;
  list-style: none;
}

.check-list li {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  font-size: 0.86rem;
  font-weight: 600;
}

.check-list svg {
  width: 1rem;
  height: 1rem;
  flex: 0 0 auto;
}

.capabilities {
  background-color: var(--paper);
  background-image: radial-gradient(var(--line) 1px, transparent 1px);
  background-size: 20px 20px;
}

.section-heading-row {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) minmax(280px, 0.6fr);
  align-items: end;
  gap: 3rem;
}

.section-heading-row > p {
  max-width: 34rem;
  margin-bottom: 0.75rem;
  color: var(--muted);
  font-size: 1.05rem;
}

.feature-list {
  border-top: 1px solid var(--ink);
}

.feature {
  display: grid;
  min-height: 20rem;
  grid-template-columns: minmax(180px, 0.42fr) minmax(0, 1fr);
  align-items: center;
  gap: clamp(2rem, 6vw, 7rem);
  padding: clamp(2rem, 4vw, 4rem) 0;
  border-bottom: 1px solid var(--line);
}

.feature:nth-child(even) {
  grid-template-columns: minmax(0, 1fr) minmax(180px, 0.42fr);
}

.feature:nth-child(even) img {
  grid-column: 2;
  grid-row: 1;
}

.feature:nth-child(even) .feature-copy {
  grid-column: 1;
  grid-row: 1;
  padding-left: clamp(0rem, 8vw, 8rem);
}

.feature img {
  width: min(100%, 310px);
  max-height: 240px;
  justify-self: center;
  object-fit: contain;
}

.feature-copy {
  display: grid;
  grid-template-columns: 3.5rem minmax(0, 1fr);
  column-gap: 1rem;
}

.feature-copy > span {
  padding-top: 0.45rem;
  color: var(--signal);
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 1rem;
  font-weight: 700;
}

.feature-copy h3 {
  max-width: 16ch;
  margin-bottom: 1rem;
  font-size: clamp(2.4rem, 4.5vw, 4.8rem);
  font-weight: 700;
  text-transform: uppercase;
}

.feature-copy p {
  grid-column: 2;
  max-width: 40rem;
  margin-bottom: 0;
  color: var(--muted);
}

.workflow {
  display: grid;
  grid-template-columns: minmax(300px, 0.75fr) minmax(0, 1.25fr);
  gap: clamp(3rem, 7vw, 8rem);
  background: var(--green);
  color: var(--white);
}

.workflow > * {
  width: 100%;
  max-width: none;
}

.workflow-intro {
  align-self: start;
}

.eyebrow-light {
  color: var(--green-light);
}

.workflow-intro h2 {
  margin-bottom: 2rem;
}

.workflow-intro > p:last-child {
  max-width: 36rem;
  color: rgba(255, 255, 255, 0.7);
}

.workflow-steps {
  padding: 0;
  margin: 0;
  border-top: 1px solid rgba(255, 255, 255, 0.3);
  list-style: none;
}

.workflow-steps li {
  display: grid;
  min-height: 9.5rem;
  grid-template-columns: 2.5rem 3rem minmax(0, 0.7fr) minmax(0, 1fr);
  align-items: center;
  gap: 1rem;
  border-bottom: 1px solid rgba(255, 255, 255, 0.3);
}

.workflow-steps li > span {
  color: var(--green-light);
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 0.9rem;
  font-weight: 700;
}

.workflow-steps svg {
  width: 1.8rem;
  height: 1.8rem;
  stroke-width: 1.5;
}

.workflow-steps h3 {
  margin: 0;
  font-size: clamp(2rem, 3.5vw, 3.6rem);
  font-weight: 700;
  text-transform: uppercase;
}

.workflow-steps p {
  margin: 0;
  color: rgba(255, 255, 255, 0.7);
  font-size: 0.9rem;
}

.outcomes {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) minmax(280px, 0.6fr);
  align-items: end;
  gap: clamp(3rem, 8vw, 9rem);
  background: var(--yellow);
}

.outcomes > * {
  width: 100%;
  max-width: none;
}

.outcome-statement h2 {
  max-width: 13ch;
}

.outcome-copy {
  padding-bottom: 0.8rem;
}

.outcome-copy p {
  margin-bottom: 2rem;
  font-size: 1.05rem;
}

.button-dark {
  background: var(--ink);
  color: var(--white);
}

.button-dark:hover,
.button-dark:focus-visible {
  background: var(--green);
}

.site-footer {
  display: grid;
  grid-template-columns: 1fr auto auto;
  align-items: center;
  gap: 2rem;
  min-height: 9rem;
  padding: 2rem var(--page-pad);
  background: var(--ink);
  color: var(--white);
}

.site-footer p {
  margin: 0;
  color: rgba(255, 255, 255, 0.58);
  font-size: 0.75rem;
}

.brand-logo-footer {
  width: 4.5rem;
  height: 4.5rem;
}

:focus-visible {
  outline: 3px solid var(--yellow);
  outline-offset: 4px;
}

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition:
    opacity 650ms ease,
    transform 650ms ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1050px) {
  .hero {
    min-height: 860px;
    grid-template-columns: 1fr;
    align-items: start;
  }

  .hero-content {
    width: min(640px, 72%);
  }

  .hero-art {
    right: -10%;
    width: 68vw;
  }

  .hero::before {
    right: 6%;
    width: 25%;
  }

  .workflow {
    grid-template-columns: 1fr;
  }

  .workflow-intro {
    display: grid;
    grid-template-columns: 1fr 0.8fr;
    column-gap: 3rem;
  }

  .workflow-intro .eyebrow {
    grid-column: 1 / -1;
  }

  .workflow-intro > p:last-child {
    align-self: end;
  }
}

@media (max-width: 760px) {
  :root {
    --header-height: 68px;
  }

  h2 {
    font-size: clamp(3.1rem, 16vw, 5rem);
  }

  .site-header {
    background: rgba(244, 241, 233, 0.96);
  }

  .menu-toggle {
    display: inline-flex;
  }

  .site-nav {
    position: fixed;
    z-index: 101;
    inset: 0;
    display: flex;
    align-items: flex-start;
    justify-content: center;
    flex-direction: column;
    gap: 0;
    padding: calc(var(--header-height) + 3rem) var(--page-pad) 3rem;
    background: var(--paper);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-1rem);
    transition:
      opacity 180ms ease,
      transform 180ms ease;
  }

  .site-nav.is-open {
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0);
  }

  .site-nav a,
  .site-nav .nav-cta {
    width: 100%;
    padding: 1rem 0;
    border: 0;
    border-bottom: 1px solid var(--line);
    font-family: 'Barlow Condensed', sans-serif;
    font-size: 2.4rem;
    line-height: 1;
  }

  .site-nav a:not(.nav-cta)::after {
    display: none;
  }

  .site-nav .nav-cta:hover,
  .site-nav .nav-cta:focus-visible {
    background: transparent;
    color: var(--signal);
  }

  .hero {
    min-height: 800px;
    padding-top: calc(var(--header-height) + 2rem);
    padding-bottom: 14rem;
    background-size: 64px 64px;
  }

  .hero::before {
    top: auto;
    right: 12%;
    bottom: 0;
    width: 24%;
    height: 44%;
  }

  .hero-content {
    width: 100%;
  }

  .hero h1 {
    font-size: clamp(5.5rem, 28vw, 8.5rem);
  }

  .hero-lead {
    max-width: 16ch;
  }

  .hero-copy {
    max-width: 29rem;
  }

  .hero-art {
    right: -12%;
    width: min(95vw, 600px);
  }

  .hero-art img {
    max-height: 47vh;
  }

  .hero-proof {
    right: auto;
    bottom: 1rem;
    left: var(--page-pad);
    width: 9.5rem;
    min-height: 6rem;
  }

  .hero-proof strong {
    font-size: 2rem;
  }

  .section-heading-row,
  .audience-grid,
  .outcomes {
    grid-template-columns: 1fr;
  }

  .audience-panel {
    min-height: auto;
  }

  .panel-number {
    margin-bottom: 4rem;
  }

  .feature,
  .feature:nth-child(even) {
    min-height: 0;
    grid-template-columns: 6.5rem minmax(0, 1fr);
    gap: 1.25rem;
    padding: 2.5rem 0;
  }

  .feature img,
  .feature:nth-child(even) img {
    grid-column: 1;
    grid-row: 1;
    width: 100%;
    align-self: start;
  }

  .feature .feature-copy,
  .feature:nth-child(even) .feature-copy {
    grid-column: 2;
    grid-row: 1;
    grid-template-columns: 1fr;
    padding-left: 0;
  }

  .feature-copy > span {
    padding: 0;
    margin-bottom: 0.5rem;
  }

  .feature-copy h3 {
    font-size: clamp(2rem, 10vw, 3.2rem);
  }

  .feature-copy p {
    grid-column: 1;
    font-size: 0.9rem;
  }

  .workflow-intro {
    display: block;
  }

  .workflow-steps li {
    grid-template-columns: 2rem 2.25rem 1fr;
    padding: 1.5rem 0;
  }

  .workflow-steps p {
    grid-column: 3;
  }

  .site-footer {
    grid-template-columns: 1fr;
    gap: 1.25rem;
    padding-top: 3rem;
    padding-bottom: 3rem;
  }
}

@media (max-width: 430px) {
  .brand-logo {
    width: 3rem;
    height: 3rem;
  }

  .hero {
    min-height: 780px;
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
    gap: 0.75rem;
  }

  .feature,
  .feature:nth-child(even) {
    grid-template-columns: 5rem minmax(0, 1fr);
  }

  .workflow-steps li {
    grid-template-columns: 1.6rem 2rem 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}